Kentucky Fried Chicken (KFC) announced on Monday that it is testing fried ‘chicken’ from faux meat. The chain intends to begin selling nuggets and boneless wings made from Beyond Meat’s plant-based protein making it the first national fast-food restaurant to venture into faux chicken.
KFC U.S. President Kevin Hochman said in a press release announcing the new menu items, “KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based. I think we’ve all heard ‘it tastes like chicken’ — well, our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken!’”
KFC in partnership with Beyond Meat will begin selling the nuggets and wings at a single KFC outlet in Atlanta on Tuesday in combinations averaging around $.50 per nugget and $1 per wing. As a promotion offer, customers who purchase at the store between 10:30 a.m. to 6:30 p.m. on Tuesdays will be eligible for a complimentary sample of Beyond Fried Chicken while supplies last.
KFC said it would evaluate customer feedback from Atlanta before deciding whether or not to test the faux chicken menu item at more locations or roll them out nationally.
KFC may be the first fast-food chain to venture into fake chicken products, but several others are already offering plant-based meat options in their menu. Based on the expansion of several of these ventures, it seems that Americans are willing and ready to trade in their traditional meat for the faux variety.