Adidas makes over 400 million pairs of shoes every year. Consequently, manufacturing that many shoes require a lot of resources. Constantly creating new materials is not good for the environment; Adidas is thus turning to a different source.
Adidas is famous worldwide for manufacturing shoes. Recently the company has decided to contribute towards society. It has decided to use plastic ocean waste to manufacture new shoes. Ocean plastic waste has been an issue for quite some time, many marine animals were brutally injured and many died. Adidas has taken up an initiative to clean the ocean and also utilising the plastics to manufacture new shoes.
The environmental protection unit predicted that in 30 years, there would be more plastic in our oceans than fish. And one study estimates that 90% of seabirds have consumed some form of plastic waste. All that pollution on beaches and in the ocean is harmful to both marine life and humans. So, Adidas is trying to stop some of that plastic before it reaches the ocean.
Adidas was expecting to make 11 million pairs of new shoes from the plastics that are collected, which double the production made since 2018. It all started with a beach party along the sea; the cleaners collected all the plastic wastes which the people threw onshore. The collected garbage was then transported to the Adidas manufacturing centre, where the plastic is dehydrated, melted, dried crushed.
The crushed plastic resembles the size of a resin. They use polyethene terephthalate, or PET for making the shoes, other plastic items such as bottle caps are transported to normal recycling centres. By 2024 the multibillion-dollar company assures that it will be successful in replacing normal polythene by virgin polythene.
The first step taken up by the company is that they are launching a 100 percent recyclable shoe in 2021 named as Futurecraft loop. The shoe is manufactured from a special variant of plastic. After the user is satisfied with the use of the shoe, and it is no longer in the wearable state, it can be transported to the company, and the shoe is again recycled leading to zero waste.
In 2015, Adidas partnered with the environmental organisation Parley for the Oceans. Their goal is to turn marine pollution into sportswear. And they have made progress since the partnership has prevented 2,810 tons of plastic from reaching the oceans.
Adidas has taken up an initiative towards a sustainable world through these huge multi-dollar projects, which are expected to be a huge success for both the business and the environment.